Content Strategist + Copy Lead
Whether it’s that pithy headline (or 10) you’re looking for to introduce your site, a social campaign for a new product launch, or editorially-led storytelling, I’ve got you.
I lead content strategy, copywriting, and editorial work for a number of brands, both large and small. This includes (but is never limited to) concepting and ideating, creating campaigns, email, app, web, social, blog, SEO, product copy, and Substack. If it’s writing-based, I do it.
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Conceive of and execute science and lifestyle content for wellness product launches and other tentpole moments on multiple channels including organic social media (650k+ Instagram followers), packaging, landing pages, blog, and web.
Projects include: -
Inaugural content lead for expanding babycare brand, owning multi-channel creative copy direction, brand voice, content pillars, and style guide during the company’s growth phase as it transitions into major retailers
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Acquisition and Retention
Email Copy
Social Copy
Various web copy including for new Clubs, initiatives, and hiring pages
Content conceptualization
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Email and web copy for product launches
Product description copy and landing pages
Press releases and PR pitch decks for new products
Marketing Inserts for Gifting
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Acted as Interim Head of Copy for fashion brand working on:
Brand content
Email newsletters (including editorially focused and sale focused)
SMS copy
Social copy
Product Descriptions
Press Releases
Employee guidelines for new collections
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Wrote and edited web copy and PDPs
Conceptualized brand activations and content series
Wrote copy for Instagram and Substack