Content Strategy and Copywriting 

I do copywriting and editorial work for a number of brands including Athletic Greens (AG1) and Made In Cookware. In the past, I have worked on copy for brands like Equinox, Kroma Wellness, Moose Knuckles, and Molly Bloom.

This includes, but is not limited to, multi-channel content strategy and copywriting, email newsletters, editorial content, website content and concepting, packaging copy and curation, in-app copy, and press releases.

Co-Authoring and Recipe Testing

I co-authored the foreword for Parsi: From Persia to Bombay: Recipes and Tales from the Ancient Culture (Bloomsbury, 2022). I co-authored Blue Ribbon Baking (Clarkson Potter, 2014) and Julie Taboulie’s Lebanese Kitchen (St. Martin’s Press, 2017). I recipe-tested Inspiralized (Clarkson Potter, 2015).